22.02.2003 // Abbreviations // by Sergey Sirotkin
RRP — Recommended Retail Price
Рекомендованная розничная цена
Prices for goods in Britain can vary a lot. An abbreviation you will often find in advertisements is RRP. This stands for Recommended Retail Price. Manufacturers are allowed to recommend a price to shops or mail order firms, but these can change a reduced price instead. Some manufacturers of television sets and washing machines have tried to force shops to sell their goods at a higher fixed price, but this has been declared illegal.